Internet Business Analysis

1.Do you have a formal marketing plan? How do you rate it?
1 awful 10 fantastic

2.What process did you use to select your target market?

3.What are their most pressing concerns?

Rate the prospect’s ability to attract new client’s via Marketing

1.How do your customers find out about your company?

2.What is your biggest challenge to get new clients?

3.If you could improve 1 thing about your marketing what would it be?

Rate the prospect’s Acquisition systems and understanding of their competition

1.What is most difficult about converting prospects to clients?

2.Who are your major competitors?

3.What are their strengths & weaknesses?

1.What systems do you have in place to stay in contact with clients?

2. How critical is retaining clients?

3.Do you survey client’s satisfaction?

Rate the prospect’s Testing & measurement systems

1.How do you measure the success of your marketing efforts?

2.Who is in charge of your marketing data evaluation?

3.How often do you evaluate your marketing data? (Daily, weekly, monthly, never)